DICT FEATURED WITH VOLKSWAGEN IN LOCAL MAGAZINES

October 14, 2010 by dyertrust

Ad agency, Ogilvy Cape Town, approached the Dyer Island Conservation Trust to be a part of the latestVolkswagenadvertising campaign. This donated advertising space is invaluable to the Trust and we are grateful to VW and to Lauren Baker at Ogilvy for choosing the Dyer Island Conservation Trust.

More on their BlueMotion campaign:

What is BlueMotion?


The benefits of BlueMotion lie in the sum of its parts. The wide range of changes, improvements and technologies work in harmony to make a significant difference to fuel efficiency and emissions (up to a 10% reduction in emissions and fuel, depending on your driving style). Over time, every bit counts. That's the crux of BlueMotion's Think Blue philosophy - not only a commitment to be kinder to the planet, but also the perfect embodiment of Volkswagen's goal to be the most innovative volume car brand in the world.

BlueMotion is about taking an existing thing and making small changes that help the planet, therefore donating advertising space to create awareness of environmental charities.

The following are the magazines BlueMotion adverts will be seen in over the next month or so:

NATIONAL GEOGRAPHIC
GETAWAY
CONDE NASTE HOUSE & GARDEN
FAIR LADY
CAR